Handcrafted Apparel & Accessories

Athinik, established in 1995, is a brand that seamlessly blends tradition and contemporary fashion, offering exquisite apparel, jewelry, and handicrafts. Rooted in the rich cultural heritage of Madhya Pradesh, India, Athinik has been a pioneer in promoting and empowering women weavers across various states of India and globally. The brand is committed to sustainability and supports artisans by providing them a platform to showcase their craftsmanship. Through its diverse and vibrant collection, Athinik not only preserves traditional art forms but also creates modern masterpieces that resonate with a global audience.