Kaushlam

Kaushalam- The Studio of Hand Painted Artisanal Products

Founded in 2012, Kaushalam is the brainchild of social entrepreneur and artist, Mrinalika Jain Bhardwaj. Driven by the aim of creating a niche in the world of art and craft, the central focus with Kaushalam has always been to revive the regional, folk, and traditional Artforms of India.

The Products — Kaushalam Artensils Known for hand painted kettles and every kind of utensil, which are called Artensils, Kaushalam takes inspiration from the rich Indian heritage, diverse cultures, and day-to-day life. Kaushalam products are  bearers of art and history with a sprinkle of modernity. Every piece is created with great love and care, with artisans investing their heart and soul into every creation. Handicrafts and hand painted products for home and garden is Kaushalam’s area of expertise and artists can paint any artwork on any surface. With the intent of bringing together art styles of every state of India, and customisation based on specific requirements, make the products stand out in the handicraft industry.

About the team: With a sharp eye on quality, the team at Kaushalam works tirelessly to ensure that only the most authentic work with finest details of each of the traditional arts is shipped. Maintaining the originality of regional art and fusing it with modern concepts to give it a fresh and new look is what makes Kaushalam unique, and the artisans’ pursuit to paint each piece of work to perfection gives the art pieces soul and texture of emotions.About the founder: Mrinalika is not only its founder, but a parent who has nurtured Kaushalam to great heights of success. With her passion towards the mission of preserving and growing traditional art of India, she’s afforded a rewarding platform for the artisans to showcase their work reflecting art, heritage, and culture. Having invested herself wholeheartedly in it, Mrinalika has made Kaushalam a globally recognised name in the realm of hand painted traditional art work. A post graduate in Fine Arts, she hails from Jaipur, and is a disciple of legendary artist, Pandit Dwarka Prasad Sharma, to whom she credits her foundation in painting and for turning her into an artist who thrives on experimenting with colours and creates masterpieces. She worked as a freelance artist for almost a decade in New York, USA and has travelled to several countries, learning about their traditional art forms. Her global exposure and unique perspectives facilitated the setting up (in April 2012), and moulding, of ‘Kaushalam’. Being married to an Army officer allowed her to explore vivid regions of India, and it was during her time in Ladakh that she was given an opportunity to take Ladakhi artisans to Jaipur. The influence of the beautiful heritage city of Jaipur is amply reflected in her work. Mrinalika is a social entrepreneur and intends to uplift rural women by giving them basic training in art and colouring, therefore paving way for a respectable livelyhood.