Yadawee “Our Story”
Yadawee, meaning “handmade” in Arabic, is a for-profit social enterprise that was established in 2002 by Hisham El Gazzar and Tarek Sheta to support exporting Egyptian handmade home decor and home textiles products. Yadawee does this by working with local and refugee artisans and craftsmen to produce high-quality handicrafts while ensuring fair trade practices every step of the way.
Fair Trade is Our Foundation
Yadawee has been committed to top-quality handicrafts and supporting the lives of artisans and craftsmen since day one. To support the standard of living for artisans and craftsmen, as well as help them grow in their own skill areas, Yadawee follows the 10 principles of fair trade established by the World Fair Trade Organization (WFTO). These include:
- Opportunities for disadvantaged producers
- Transparency and accountability
- Fairtrade practices
- Fair payment
- No child labor, no forced labor
- No discrimination; gender equity; freedom of association
- Good working conditions
- Capacity building
- Promotion of fair trade
- Respect for the environment
Yadawee artisans and craftsmen are also encouraged to continue refining their skill sets through Yadawee-hosted training courses covering design, fair trade, price calculations, and quality control.
Because Yadawee supports fair trade and its practices, we work directly with in-country community organizations to provide economic empowerment to artisans and craftsmen in remote areas and disadvantaged groups of the community.
In addition to fair trade, Yadawee is passionate about the inclusion of refugees in the global value chain. In 2017, Yadawee took over management of The NilFurat Project, which, overseen by UNHCR, is a safe space for learning, expressing, experimenting, and production created for a group of refugee and Egyptian women who bring together their cultural diversity and stories to make high-quality artisan products and generate their own income. At that same time, Yadawee also became a member of MADE51, which is another organization run by UNHCR that promotes the economic inclusion of refugees.
Working with Yadawee
When you buy from us, you’ll have everything you need in one place. You can browse our already-created home decor and home textiles, or we can work with you one-on-one to create custom-made products. Beyond authentic handicrafts, our team can help your company with printing, packaging, and logistical needs.
The Yadawee team is experienced in working in the global marketplace and has clients around the world, having completed export shipments to Germany, the Netherlands, the U.S., and the UK, to mention a few.
Indulge in the artistry of cooking with Yadawee's Canvas Cotton Apron – a perfect blend of handmade craftsmanship and natural fiber sophistication. Elevate your culinary experience with this artisanal ...