Business Talks: Building a household brand the right way

Cassandra Stavrou MBE is the founder of PROPER Snacks and pioneer of the healthy snacking boom. In a frank and inspiring speech, Cassandra takes us on her entrepreneurial journey, detailing the personal and professional challenges she faced in creating a household name brand. Pausing along the way, she will reveal her 'rules for business': the tangible insights on marketing, sustainability, leadership and more, which have propelled her company to over 100m in sales.