Free returns – a massive selling point for online retailers to entice potential customers, making purchases seamless. But eCommerce returns are a messy, wasteful process. Not only do retailers lose hundreds of billions in revenue each year, there is also the environmental impact to consider. Retailers are starting to examine the sustainability of their returns and exploring ways to minimise them without sabotaging sales. Such as:

• Changing the consumer mindset to encourage fewer returns
• Making packaging easier to recycle or reuse
• Maximising the user experience to minimise product disappointment