Skip to main content

The evolution of trends

05 Feb 2023
Responsible Retail Stage

Ever-changing speeds of production and consumption demand a more considered approach to trends. Consumers are looking for brands to balance newness with longevity, making sustainability a more important part of the value equation.

  • Shifting consumer behaviours and market conditions mean trend forecasting must become more agile
  • The consumer has never been more influential in shaping the decisions brands and retailers make
  • A new approach to core and seasonal collections can help brands to be both sustainable and inspiring
Gwyneth Holland, Futures Strategist - BDA London

Show Sectors