Second hand as first choice - using marketplaces to extend the lifespan home and giftware
Using marketplaces to swap and sell products is slowly becoming more normalised across all industries, extending lifespans and reducing waste. But how do marketplaces and home and gift brands work together to ensure that brands and consumers are effectively working towards a more circular economy?
This session will focus on:
- How the landscape has shifted to circularity as a way of life for consumers and what retailers need to do to adapt to survive
- Understanding the effective circulation of materials ' prolonging use of items that have previously been disregarded
- Creating a new lease of life for 'old' items ' rejuvenating products by re-establishing their purpose