Annika is Co-Founder of the Wrapology Group of Companies in 2001. Wrapology is based in the UK, Hong Kong and China and has been working for over 21 years with brands to create sustainable, innovative unboxing experiences for their products and service. A recent winner of the Queen’s Awards for Enterprise (International Trade), the company continues to grow its export year on year. Wrapology works closely with brands to develop complex packaging structures, processes, and materials as well as the manufacture of packaging. From the initial packaging design, rendered visuals, rapid prototyping, material sourcing, print specifications, mass production, and global distribution, Wrapology works with brands to reduce costs and environmental impact. As brand partners within packaging and logistics now distributing to over 22 countries, Wrapology growth is focused around masstige and prestige clients with an international footprint. As well as developing new approaches to packaging, Wrapology drives sustainability and innovation throughout the supply chain, with a pro-active approach across global logistics and stock control. This has helped the accessibility for clients of almost any size, to address and evidence their desire to reach net zero by 2030, in a complex marketplace. With a growth of more than 50% over the past two years and shortlisted for the 2023 WLB, ‘Company of the Decade’ – for Wrapology’s drive for sustainability across the supply chain – the company champions less packaging for greater impact for any business looking for green and sustainable growth.